American rapper, Kanye West has jut put pen to paper on a new deal with Adidas, the deal now makes him the first non-athlete to sign the kind of deal.
According to reports, the new deal with Adidas could make Kanye a billionaire. Adidas announced their deal with the multiple award winning rapper on Wednesday, and has been described as the “most significant partnership between a non-athlete and a sports brand.”
The said deal includes plans of opening Yeezy retail shops that will sell his coveted Yeezy kicks, apparel and accessories.
Also, Kanye will be responsible for the designs of athletic wear for basketball and football players.
Another thing that comes with the new deal is Kanye having a team dedicated to the development and creation of the YEEZY products.
“Kanye is a true creator who has the ability to see things others don’t. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together,” said Eric Liedtke, Adidas’ Chief Marketing Officer, as regards the deal.
“With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been about, empowering creators to create the new,” he added.
Kanye West said, “These past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.”
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